Just before the 2010 holiday season Cerny's Greenhouse was in need of a method to market and accept orders online for their hand-made holiday wreaths. 30-45 days was given to complete the project and initiate the marketing.
The project initiated Sept 25th and was ready to go live Nov 8th falling just inside our 45 day deadline. (A project like this would normally be estimated for 60-90 days.)
A modest online PPC campaign and local search marketing initiated as soon as the site went live to boost visits.
Traffic has been good given the restricted time frame and marketing budget. The website gained approx 1,200 visits within the first 40 days after launch.
With performance and sales being favorable plans are already in the works to initiate marketing earlier next season to maximize ROI.
Stay tuned for next years update!