Comments on: Comparing Google Analytics to Server Logs http://www.klovera.com/comparing-google-analytics-to-server-logs/ Wed, 25 Jan 2012 03:15:26 +0000 hourly 1 By: Dustin http://www.klovera.com/comparing-google-analytics-to-server-logs/comment-page-1/#comment-27 Dustin Thu, 18 Oct 2007 13:39:29 +0000 http://www.dustinsdesign.com/comparing-google-analytics-to-server-logs/#comment-27 Neil, Your experience is unfortunately typical. I can’t say for sure which numbers are being used in marketing, but my guess would be the ‘inflated’ numbers. Bigger is better, as they say. In my opinion, honesty is the best policy - it may take a little extra explanation, but the relationships you build with your customers will be stronger for it. Neil,

Your experience is unfortunately typical. I can’t say for sure which numbers are being used in marketing, but my guess would be the ‘inflated’ numbers. Bigger is better, as they say.

In my opinion, honesty is the best policy – it may take a little extra explanation, but the relationships you build with your customers will be stronger for it.

]]> By: Neil O'Rourke http://www.klovera.com/comparing-google-analytics-to-server-logs/comment-page-1/#comment-26 Neil O'Rourke Sat, 13 Oct 2007 13:32:45 +0000 http://www.dustinsdesign.com/comparing-google-analytics-to-server-logs/#comment-26 I switched over to google analytics from using the Urchin tool to analyse our server logs and the number of visitors seemed to plummet from 900 to 100 per day. We have been asked by a subscriber to our service for the number of visitors to our site and will clearly have to quote the lower figure. Do you know whether websites generally quote the unfiltered figures to their clients in their marketing? I wonder if honestly puts us at a competitive disadvantage! I switched over to google analytics from using the Urchin tool to analyse our server logs and the number of visitors seemed to plummet from 900 to 100 per day. We have been asked by a subscriber to our service for the number of visitors to our site and will clearly have to quote the lower figure. Do you know whether websites generally quote the unfiltered figures to their clients in their marketing? I wonder if honestly puts us at a competitive disadvantage!

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