The redesign of kingquarry.com had 2 primary goals: Create a new professional look for the site and generate new business. The target market for King Quarry is split between home owners, contractors and potential distributors. All 3 of these groups had to be targeted in the project.
This project was approached in 2 phases: Phase 1: Design, Phase 2: Marketing
Design: Consulting with one of our designers we came up with a modern and clean look using earth tones to tie in with the business concept. Content was provided by the client and edited for the web. The site itself uses a basic template system to allow easy updates and additions as well as flexibility in SEO.
Marketing: Planning & Research for the SEO campaign has been completed and implementation is planned to start in mid-July 2010.