What’s in a Name?
What does Klovera mean? Why did you change the business name? Why Klovera?
I’ve been receiving inquires similar to the above over this past week since the launch of our new website. This post will explain both the reasons that prompted the change and an explanation of the word itself.
Why the change?
Previous to Klovera our business name was Dynamic Digital Media. This name never set well with me, it was too long, unoriginal and the domain name was terribly long (www.dynamicdigitalmedia.com).
Over the years thoughts of a new name would come and go, but overall, to be worth changing, the new name would have to meet the following criteria:
- Short (10 letters or less)
- Unique
- Memorable/Brandable
- .com domain name must be available
- Must be symbolic of or a metaphor for values of the business
- Must easily be made visual (ie logo)
- Alexis must approve
About 6 months ago the name ‘Klovera’ popped into my head. In my mind the meaning of the word is: ‘In clover’ which suggests wealth, prosperity, luck, luxury and comfort. These are some of the things always kept in mind for our clients and for the business itself. We offer many services to our clients, but overall what we do comes down to the following: We enable our customers to prosper with the knowledge and utilization of current technology and as a result so do we.
Klovera: short, unique, memorable and symbolic. ‘Clover’ is easy to make visual and the domain name klovera.com was available. The last test was to run it past my secret source of creativity and Managing Director for the business, my wife, Alexis.
Now Alexis doesn’t easily approve anything and is very open with her opinion and experience. She has an unique perception of things and an uncanny ability to visualize that I have come to trust. Upon presenting the name she approved almost immediately! All my criteria were officially met!
Over the last 6 months (in the time allowed between projects) we have been working hard to re-brand the website and refine our offerings. We have experienced a great deal of growth over the past year and as a result are re-forming the business to a corporation this year (Klovera, Inc.). The timing for the change couldn’t have come at a better time.
We are very excited about the new name and it has given us a renewed sense of organization and purpose. We look forward to continued growth going forward and establishing the Klovera ‘brand’.
A lot of time went into researching this subject before coming to a decision. If you are thinking about re-branding or coming up with a new business name here are a few resources I found helpful: