A well researched and planned strategy is the single most important part of developing a website. Unfortunately, many companies undervalue this crucial step. Or worse, skip it completely.

Marketing. The pride and joy or the agony and defeat of any business. Some love it, others hate it. But any successful business knows that marketing, when done right, has the ability to propel a product or service into the hands of its customers.

A homepage is a virtual front door and your company’s face to the world. It is often a website’s most visited page and serves as your audience’s starting point for understanding who you are and what you do.