Digital Strategy Playbook
Cut through the noise and jump-start your online game.
Deciding what to focus on to market and grow your business can be challenging.
For many founders, small business owners, and in-house marketing teams, navigating today’s digital landscape can feel like finding your way through a maze. With so many new tools and technologies and no shortage of ‘hype,’ it’s hard to know where to begin. You know what you need: scalable exposure, qualified leads, increased revenue, more capabilities, and less overhead. But where best to invest your time and resources to make it happen?
Get clarity and save time with a Digital Strategy Playbook
Consider the benefits of a well-defined strategy that provides a clear direction for your digital presence — no more guesswork. Just time-saving clarity highlighting your position in the market, how to structure your website, what tools and technologies to use, and the opportunities for what works best for your business.
A few of the things you will learn:
How you compare to your competition
The best way to structure your website
If you are ready to run ads
If your technology is holding you back
If SEO will benefit you
What to do about your online reputation
How local search impacts you
What you should focus on and in what order
Here's how it works:
Working together, we’ll look at the business outcomes you want to achieve, discuss options, set goals, and define a plan to get you there.
- Fill out the intake form (below): Kick things off by completing the short intake form below. We’ll reply to you within 24 hours with any additional questions and the link to schedule your interview.
- ~60-minute interview (via Zoom): We’ll start by interviewing you to connect the dots between the goals in your head and the projects and initiatives you need to focus on.
- Perform Research: Next, we’ll identify your precise starting point by pulling real-world data and carefully looking at your organization across multiple web channels using our proprietary tools.
- Things we audit:
- Website content, structure, conversions & tech
(both yours & your competition) - Business listings
- Online Reputation
- Citations
- SEO
- Ad opportunities
- Website content, structure, conversions & tech
- Things we audit:
- Build Playbook: After documenting your goals and completing our research, we’ll pull it all together into a Playbook specifically tailored to your business.
- Present Results: We’ll meet a second time to share our prioritized recommendations, answer questions, and confirm your next steps.
You’ll walk away with new ideas, clear goals, professional feedback, and strategic direction from a veteran strategist: a complete roadmap for your business that you can use for months and years to come. Hand it off to your team, use it to help draft a targeted RFP, or consider partnering with us on something. You’ll have all the information you need to make the decision and get the ball rolling quickly.
Limited Availability, Maximum Impact
We take pride in delivering high-quality, personalized insights, which is why we only offer a limited number of Digital Strategy Playbooks each month. This ensures you get the dedicated time and attention your business deserves. Only three slots are available per month, so if you’re serious about accelerating your digital growth, don’t wait.
Take the first step
You don’t need any more quizzes, communities, or downloads that only give the illusion of forward movement.
Complete the intake form below, and we’ll contact you within 24 hours with the next steps.
Have questions?
The Digital Strategy Playbook is ideal for:
- Founders and Entrepreneurs who need a solid digital presence poised for growth, without wasting time on guesswork.
- Small to mid-sized business leaders who are tired of websites that don’t deliver and need a strategy that drives measurable results.
- In-house teams managing outdated websites and disjointed strategies who need to pinpoint what’s working, streamline performance, and focus on high-impact actions to prove ROI.
This may not be the right fit if:
- You have no budget to implement: The Playbook provides actionable insights based on real-time data. Without a budget to act on these recommendations, you may miss the opportunity to fully benefit from them.
- You make decisions by committee: Digital strategies need agility. It’s most effective when there’s a single decision-maker who can act quickly. No matter how you plan to move forward, empowering one person to lead the process will make the execution faster, smoother and more effective.
Your Playbook is crafted by Dustin Klovera, founder of Klovera Digital.
With over 25 years of experience, Dustin has helped entrepreneurs, small business owners, Directors, and CEOs establish and grow their online presence. He’s worked with a range of businesses, from Silicon Valley startups and local shops to mid-sized enterprises with global markets. Dustin and his team at Klovera Digital bring a mix of strategic insight, technical know-how, and hands-on execution to every project.
Klovera Digital is based in Appleton, WI, with a modern, distributed team working remotely from Wisconsin Rapids, Wisconsin; Austin, Texas; and Portland, Oregon. We work with clients across the country, from Silicon Valley to Florida, with a strong client base in Central Wisconsin.
Once you submit the form, We’ll review your information, reach out with any follow-up questions, and send you a link to schedule your initial 60-minute interview. You’ll also receive the payment link at this stage.
Once you’ve made the payment and scheduled your interview, you can sit back and relax. We’ll guide the conversation and ask all the right questions to gather the information we need for our research.
At the end of the interview, we’ll schedule a follow-up meeting to present your Playbook. This second meeting typically takes place about a week later, giving us time to put everything together.
Feel free to reach out! Get in touch with us here, and we’ll be happy to answer any additional questions you have.
Ready to get started?
We have the playbook for building websites that build businesses.Let's build yours.
Dustin KloveraFounder, Klovera Digital

County Materials Corp.

Dustin has a real talent for understanding your needs and creating the best realization of your ideas.

Innovative Industries, Inc.
County Materials Corp.

Fox Valley Technical College


Colony Brands



Say Hello!
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