Digital Strategy Playbook

Cut through the noise and jump-start your online game.

Deciding what to focus on to market and grow your business can be challenging.

For many founders, small business owners, and in-house marketing teams, navigating today’s digital landscape can feel like finding your way through a maze. With so many new tools and technologies and no shortage of ‘hype,’ it’s hard to know where to begin. You know what you need: scalable exposure, qualified leads, increased revenue, more capabilities, and less overhead. But where best to invest your time and resources to make it happen? 

Get clarity and save time with a Digital Strategy Playbook

Consider the benefits of a well-defined strategy that provides a clear direction for your digital presence — no more guesswork. Just time-saving clarity highlighting your position in the market, how to structure your website, what tools and technologies to use, and the opportunities for what works best for your business. 

A few of the things you will learn:

How you compare to your competition

The best way to structure your website

If you are ready to run ads

If your technology is holding you back

If SEO will benefit you

What to do about your online reputation

How local search impacts you

What you should focus on and in what order

Here's how it works:

Working together, we’ll look at the business outcomes you want to achieve, discuss options, set goals, and define a plan to get you there.

  • Fill out the intake form (below): Kick things off by completing the short intake form below. We’ll reply to you within 24 hours with any additional questions and the link to schedule your interview.  
  • ~60-minute interview (via Zoom): We’ll start by interviewing you to connect the dots between the goals in your head and the projects and initiatives you need to focus on.
  • Perform Research: Next, we’ll identify your precise starting point by pulling real-world data and carefully looking at your organization across multiple web channels using our proprietary tools.
    • Things we audit:
      • Website content, structure, conversions & tech
        (both yours & your competition)
      • Business listings
      • Online Reputation
      • Citations
      • SEO
      • Ad opportunities
  • Build Playbook: After documenting your goals and completing our research, we’ll pull it all together into a Playbook specifically tailored to your business.
  • Present Results: We’ll meet a second time to share our prioritized recommendations, answer questions, and confirm your next steps.

You’ll walk away with new ideas, clear goals, professional feedback, and strategic direction from a veteran strategist: a complete roadmap for your business that you can use for months and years to come. Hand it off to your team, use it to help draft a targeted RFP, or consider partnering with us on something. You’ll have all the information you need to make the decision and get the ball rolling quickly.

Limited Availability, Maximum Impact

We take pride in delivering high-quality, personalized insights, which is why we only offer a limited number of Digital Strategy Playbooks each month. This ensures you get the dedicated time and attention your business deserves. Only three slots are available per month, so if you’re serious about accelerating your digital growth, don’t wait.

Take the first step

You don’t need any more quizzes, communities, or downloads that only give the illusion of forward movement. 

Complete the intake form below, and we’ll contact you within 24 hours with the next steps. 

Have questions?

Who is this for?

The Digital Strategy Playbook is ideal for:

  • Founders and Entrepreneurs who need a solid digital presence poised for growth, without wasting time on guesswork.
  • Small to mid-sized business leaders who are tired of websites that don’t deliver and need a strategy that drives measurable results.
  • In-house teams managing outdated websites and disjointed strategies who need to pinpoint what’s working, streamline performance, and focus on high-impact actions to prove ROI.
Who is this NOT for?

This may not be the right fit if:

  • You have no budget to implement: The Playbook provides actionable insights based on real-time data. Without a budget to act on these recommendations, you may miss the opportunity to fully benefit from them.
  • You make decisions by committee: Digital strategies need agility. It’s most effective when there’s a single decision-maker who can act quickly. No matter how you plan to move forward, empowering one person to lead the process will make the execution faster, smoother and more effective.
Who's putting this together?

Your Playbook is crafted by Dustin Klovera, founder of Klovera Digital. 

Check out Dustin on LinkedIn

Learn more about Klovera Digital

What makes you qualified?

With over 25 years of experience, Dustin has helped entrepreneurs, small business owners, Directors, and CEOs establish and grow their online presence. He’s worked with a range of businesses, from Silicon Valley startups and local shops to mid-sized enterprises with global markets. Dustin and his team at Klovera Digital bring a mix of strategic insight, technical know-how, and hands-on execution to every project.

Check out Dustin on LinkedIn

Learn more about Klovera Digital

Where are you located?

Klovera Digital is based in Appleton, WI, with a modern, distributed team working remotely from Wisconsin Rapids, Wisconsin; Austin, Texas; and Portland, Oregon. We work with clients across the country, from Silicon Valley to Florida, with a strong client base in Central Wisconsin.

What happens after I submit the intake form?

Once you submit the form, We’ll review your information, reach out with any follow-up questions, and send you a link to schedule your initial 60-minute interview. You’ll also receive the payment link at this stage.

Do I need to prepare for the interview?

Once you’ve made the payment and scheduled your interview, you can sit back and relax. We’ll guide the conversation and ask all the right questions to gather the information we need for our research.

At the end of the interview, we’ll schedule a follow-up meeting to present your Playbook. This second meeting typically takes place about a week later, giving us time to put everything together.

What if I still have questions?

Feel free to reach out! Get in touch with us here, and we’ll be happy to answer any additional questions you have.

Ready to get started?

Questions? Get in touch!

We have the playbook for building websites that build businesses.Let's build yours.

Choosing Klovera as our company’s website design and management company was an easy decision. We’ve developed a great partnership with Dustin and his team over the years. Their dedication to optimizing our complex website and enhancing our company’s professionalism is evident in all aspects of their work. Very strategic, engaged and a pleasure to work with. We appreciate their attention to detail and creative approach to bringing our brand and messaging to life online.
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Rebecca Sonnentag
Vice President-Marketing & Communications,
County Materials Corp.
Dustin is a cutting edge technologist with an extra dose of integrity. He is motivated to make sure that things work as they are supposed to and he sees things through until that happens. His out of the box thinking has lead to some elegant solutions that other technologists might have missed. He brings this intelligence to his Klovera venture and it shows in the products that they design. It’s a pleasure to work with Dustin and I recommend him wholeheartedly.
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Griffin de Luce
I've worked with Dustin 3+ years on two of our company's websites. I value his ability to bring my vision to reality and keep the sites up to date. He often exceeds expectations in both development time and ideas to keep our website design fresh and innovative.

Dustin has a real talent for understanding your needs and creating the best realization of your ideas.
andrew-1
Andrew Hessedal
Vice President-Operations
Innovative Industries, Inc.
I’ve had the pleasure of working with Dustin and his Klovera team over the past 2+ years. He has been a tremendous asset to our company, and brings a wealth of web development knowledge, best practices, SEO skills, and teamwork to the table. He is a highly valued partner in all aspects of our website operations and has been very responsive and adaptable to all our needs while operating in a collaborative and professional manner.
Justin Gesicki
Marketing Technology Manager
County Materials Corp.
I am happy to recommend Dustin as a quality provider of web design and programming services. I have always found Dustin to provide high quality work in the time frame and investment levels agreed to during the design stage. I have had a five plus year working relationship with Dustin and recommend him without hesitation.
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Dale Walker
Director, Business and Industry
Fox Valley Technical College
Whenever our agency has a website or SEO related project, we don't think twice: Dustin is our first call. One of the best in this area, he is detailed, responsive and an asset to any company looking to improve their online presence. We've worked together in numerous capacities to benefit clients and I'm continually impressed with his work and thankful to have him part of the project.
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Elizabeth Knight
Aplomb PR
In my role as Internet Creative Director for a large, privately-held company that managed 12 highly profitable, distinct, e-commerce websites Dustin became my go-to for any projects that needed to be outsourced, and would consult with me on the desired user experience, which technology would work best, and then do the actual development. In short: I highly recommend Dustin as a knowledgeable resource for development, design, consulting and marketing.
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Pia Gandt
Creative Director,
Colony Brands
Dustin has been a great resource for our organization. He has always been fast and prompt with his web development. He understands what we are looking for in web marketing. We always look forward to his next build ideas.
matthewbalkum
Matthew Balkum
New Horizons
The service we received was excellent. Our questions we’re always answered, the work was done well and in a timely fashion, and we were always able to reach the representative with any problems or questions. He went out of his way to accommodate us.
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Steve & Pat Ory
Enterprise Wood Products
If you are looking at establishing a website you don’t have to look any further! Dustin is knowledgeable, helpful, and eased our minds. Our final product is amazing, better than we had ever anticipated.
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Karen McMillion
Headwaters, Inc.

Say Hello!

You made it to the bottom! Now that you’re here, why not drop us a note? Have a website, development, or SEO question? Like to chat about an upcoming project? Get the ball rolling today.